In recent years, cold plunging has exploded in popularity. From elite athletes to wellness influencers, people everywhere are submerging themselves in icy water and touting the benefits: reduced inflammation, mental clarity, increased energy, and improved mood. But the claim that needs a closer look is the idea that cold plunging is a recovery tool.
Read MoreGetting older doesn’t mean slowing down—it means training smarter. Lifting weights in your 50s 60s and 70s is one of the most powerful ways to maintain strength, independence, and quality of life.
Read MoreAt The Endurance Collective, we believe training should be intentional, personalized, and sustainable because peak performance doesn’t come from grinding harder; it comes from training smarter. That’s why we’ve built cash-based physical therapy directly into our services. Not as an afterthought. Not just when you're injured. But as a strategic, ongoing component of your endurance training program.
Read MoreWhen most people hear “massage,” they think candles, soft music, and maybe a nap. While that kind of relaxation has its place, active people need something more intentional. At The Endurance Collective, sports massage isn’t a luxury—it’s a performance tool.
Read MoreWe get it, racing has arrived! Many of us just want to do our sport, but it is crucial to keep up your strength training throughout your season for many reasons.
Read MoreWelcome Dr. of Physical Therapy Durand Shoup
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